I have seen many people who hire graphic designer and relax.
The question I would like to ask is, "are you just responsible to pay money and wait for a website with vibrant colors and some content on it?"
No, by paying to a professional website designer you can't shrug off your responsibility. You should educate yourself to ensure that your money is invested at a right place, instead of just getting wasted.
What should you do for that? Many people say on this that if we have time to read so much about website designing and its techniques, wouldn't we do it ourselves?
It's not about designing the website yourself, rather it's getting the real value for your money and you can do it only when you know what the website designer you have hired is expected to do. Just look of a website can't help you achieve your goals. There are many secrets of an effective website design.
Check out 5 of these secrets and make sure the website designing company you hire in Gurgaon offer you a website that helps you succeed online.
1: Visual is not everything
This might be your priority to get a visually impressive website that drives attention of the visitors. Have you ever thought what your goal is exactly; is it to get visitors or sales? Now, you must be clear that visual impact can't get you sales. So opt for a website designer who gives equal attention to both the functionality of the website as well as its design.
2: Paying more doesn't mean getting more
This is a common believe that you get what you pay for, but it can't be true every time. In order to get a striking website, you don't need to invest all your savings. There are designer who will show you big pictures and lure you to pay huge amounts promising you of unique website. If you behave like an informed customer, they won't be able to take undue advantage of your ignorance.
Pre-decide your budget and look for website designer in your area who can offer you desired services in your budget. There are website designers who also offer services at PAN India level in different cities like Delhi, Gurgaon, Mumbai, Bangalore, Punjab etc.
3: Complete uniqueness is not all about
Success of your online business never depends on uniqueness of your website. Though you need to look different, but what to do with so much uniqueness that people don't even understand what you are offering.
You need to stand out from the crowd, but in creative way. Ask your designer to offer a website that has been designed as per the web conventions, usability rules and industry requirements.
4: Branding is not everyone can do
Many designers can charge you high amounts at the pretext of branding of your company. The secret is that it's not a piece of cake that everyone can do. Designing a website and developing brand identity are two different things, which only experts can do. It's better to hire a website designing company that has different teams for every work and a dedicated team handles branding responsibility.
5: Photoshop is not called designing
This is something very crucial. A person having command over Photoshop can call him a designer, but it's your responsibility to check out how much does he exactly know about it. Photoshop is just a part of the whole designing process. The secret of a successful website lies in psychology and consumer behavior.
There can be a huge difference in consumer behavior and psychology of different age group. The color scheme that can attract teenagers might be overly done for middle age people. So, the designer must have understanding of these facts. From color scheme to navigation, placement of images and content, the designer should be very careful with every minor detail. They should also be aware of different SEO guidelines to design a SEO friendly website that can be found easily in search engines.
So next time when you hire a website designing company, keep these secrets in mind and get a website that captures and hold interest of the visitors and converts them into customers.
The question I would like to ask is, "are you just responsible to pay money and wait for a website with vibrant colors and some content on it?"
No, by paying to a professional website designer you can't shrug off your responsibility. You should educate yourself to ensure that your money is invested at a right place, instead of just getting wasted.
What should you do for that? Many people say on this that if we have time to read so much about website designing and its techniques, wouldn't we do it ourselves?
It's not about designing the website yourself, rather it's getting the real value for your money and you can do it only when you know what the website designer you have hired is expected to do. Just look of a website can't help you achieve your goals. There are many secrets of an effective website design.
Check out 5 of these secrets and make sure the website designing company you hire in Gurgaon offer you a website that helps you succeed online.
1: Visual is not everything
This might be your priority to get a visually impressive website that drives attention of the visitors. Have you ever thought what your goal is exactly; is it to get visitors or sales? Now, you must be clear that visual impact can't get you sales. So opt for a website designer who gives equal attention to both the functionality of the website as well as its design.
2: Paying more doesn't mean getting more
This is a common believe that you get what you pay for, but it can't be true every time. In order to get a striking website, you don't need to invest all your savings. There are designer who will show you big pictures and lure you to pay huge amounts promising you of unique website. If you behave like an informed customer, they won't be able to take undue advantage of your ignorance.
Pre-decide your budget and look for website designer in your area who can offer you desired services in your budget. There are website designers who also offer services at PAN India level in different cities like Delhi, Gurgaon, Mumbai, Bangalore, Punjab etc.
3: Complete uniqueness is not all about
Success of your online business never depends on uniqueness of your website. Though you need to look different, but what to do with so much uniqueness that people don't even understand what you are offering.
You need to stand out from the crowd, but in creative way. Ask your designer to offer a website that has been designed as per the web conventions, usability rules and industry requirements.
4: Branding is not everyone can do
Many designers can charge you high amounts at the pretext of branding of your company. The secret is that it's not a piece of cake that everyone can do. Designing a website and developing brand identity are two different things, which only experts can do. It's better to hire a website designing company that has different teams for every work and a dedicated team handles branding responsibility.
5: Photoshop is not called designing
This is something very crucial. A person having command over Photoshop can call him a designer, but it's your responsibility to check out how much does he exactly know about it. Photoshop is just a part of the whole designing process. The secret of a successful website lies in psychology and consumer behavior.
There can be a huge difference in consumer behavior and psychology of different age group. The color scheme that can attract teenagers might be overly done for middle age people. So, the designer must have understanding of these facts. From color scheme to navigation, placement of images and content, the designer should be very careful with every minor detail. They should also be aware of different SEO guidelines to design a SEO friendly website that can be found easily in search engines.
So next time when you hire a website designing company, keep these secrets in mind and get a website that captures and hold interest of the visitors and converts them into customers.