There is no doubt in importance of Google AdWords for business growth. You can easily get the idea of its importance, from the nubmer of companies investing in this marketing medium and the number of professional companies entering the market to help businesses. These Google AdWords certified companies have understanding of the strategies to design effective Google AdWords campaigns for achievement of business goals.
There are various factors deciding the aptness of an ad campaign like bids, landing page design, right keywords analysis etc. You can check the importance of all the factors below and can yourself decide the role of Google AdWords in business success.
The most important factor in PPC campaigns is the keyword. There is a term 'match type' that you need to keep in mind while picking any keyword for your campaign. Professional Google AdWords Services providers Konnection India with branches in cities like Delhi, Mumbai, Gurgaon and Punjab can help you with this search.
Ad position is the next important factor. If you search some keyword and get results, definitely you will prefer to click on the first result. The same is the case with your potential customers also. So you should bid properly and design an attention grabbing landing page to get higher ranking. Make sure you bid to get any of the top 3 positions. Investment in lower rankings will rarely help you achieve your business goals. The ad position is the major contributor in click through rates (CTR). Higher the position better will be CTR.
To make visitors take desired action, you need to take them at a right page with attractive design. Only Google AdWords certified companies know what type of landing pages get ranked and leave a lasting impact on the visitors. They know where and how to put the call-to-action button.
There is a misconception that anyone can handle ad campaigns and can get more traffic by selecting random keywords from the industry. Actually they forget difference between traffic and valuable traffic. The aim of Google AdWords is not just to drive people to the website, but to drive traffic looking for the products or services offered by you and to make them take purchase decision.
In short, success of your Google AdWords campaign depends on strong keywords, quality website of landing page, right geographical targeting and professional handling.
There are various factors deciding the aptness of an ad campaign like bids, landing page design, right keywords analysis etc. You can check the importance of all the factors below and can yourself decide the role of Google AdWords in business success.
The most important factor in PPC campaigns is the keyword. There is a term 'match type' that you need to keep in mind while picking any keyword for your campaign. Professional Google AdWords Services providers Konnection India with branches in cities like Delhi, Mumbai, Gurgaon and Punjab can help you with this search.
Ad position is the next important factor. If you search some keyword and get results, definitely you will prefer to click on the first result. The same is the case with your potential customers also. So you should bid properly and design an attention grabbing landing page to get higher ranking. Make sure you bid to get any of the top 3 positions. Investment in lower rankings will rarely help you achieve your business goals. The ad position is the major contributor in click through rates (CTR). Higher the position better will be CTR.
To make visitors take desired action, you need to take them at a right page with attractive design. Only Google AdWords certified companies know what type of landing pages get ranked and leave a lasting impact on the visitors. They know where and how to put the call-to-action button.
There is a misconception that anyone can handle ad campaigns and can get more traffic by selecting random keywords from the industry. Actually they forget difference between traffic and valuable traffic. The aim of Google AdWords is not just to drive people to the website, but to drive traffic looking for the products or services offered by you and to make them take purchase decision.
In short, success of your Google AdWords campaign depends on strong keywords, quality website of landing page, right geographical targeting and professional handling.
