Google's Pandas, Penguins and other penalties have brought tremendous upheaval in search engine market. There are different penalties and algorithm updates, which have drastically spoiled all the tactics of experienced online marketers and left them surprised with down rankings. Most of the marketers keep wondering, how to get the lost rankings back and maintain the same?
This is not only new or inexperienced search engine optimization companies have faced; even the best SEO Company has also got impacted by this. One of the most controversial algorithm update from Google was Google Panda. Many marketers couldn't even understand how and where they were hit by the Google Panda.
This is not only new or inexperienced search engine optimization companies have faced; even the best SEO Company has also got impacted by this. One of the most controversial algorithm update from Google was Google Panda. Many marketers couldn't even understand how and where they were hit by the Google Panda.
The question here is, 'can a website recover from the penalty or they just have to start from the scratch again?'
No, you don't need to live with the penalty all the time. Though it is a complex algorithm, but fixing the penalty is not impossible. Here is a useful guide to help you recover your website from the Google Panda effects.
Content:
This is the major reason, if your website has been penalized. Cross check content on your website for quality, focus and information. There are some of the factors you need to check out to ensure that content on your website matches with the Google standards.
No, you don't need to live with the penalty all the time. Though it is a complex algorithm, but fixing the penalty is not impossible. Here is a useful guide to help you recover your website from the Google Panda effects.
Content:
This is the major reason, if your website has been penalized. Cross check content on your website for quality, focus and information. There are some of the factors you need to check out to ensure that content on your website matches with the Google standards.
Length of the content - Try to keep your blog posts under 600-700 words, because Google gives least priority to content under 300 words. Yes there is exception: your content should be exceptionally well if it is under 300 words.
Value of the content and keywords - Even a 10,000 words long content is of no use, if doesn't offer any value to the readers. Robot content and spun content will take you nowhere. Keyword density and their placement also make a lot of difference for Google. If content is filled with keywords, Google will throw your site out of the rankings, as it perfectly understands your objective. To protect your website from this penalty, hire a SEO company that offers high quality content writing services.
Value of the content and keywords - Even a 10,000 words long content is of no use, if doesn't offer any value to the readers. Robot content and spun content will take you nowhere. Keyword density and their placement also make a lot of difference for Google. If content is filled with keywords, Google will throw your site out of the rankings, as it perfectly understands your objective. To protect your website from this penalty, hire a SEO company that offers high quality content writing services.
Links:
Google Panda gives an equal weightage to links on a website. It gives preference to your on-site links and use of anchor text.
Very few links - In order to help Google understand that you are not copying content from anywhere, take advantage of already available resources and link your content to them.
Too optimized anchors - Panda gives ample preference to the anchor text used for links and their optimization. Make sure every page on your website has at least one link pointing to it. This will make Google bots to crawl the pages.
Google likes the websites having sitemap and if these are in XML format, it will work as the cherry on the cake.
If you find it difficult to generate a sitemap, you can either take help of an experienced SEO services provider in India to do this for you or can use automated tools.
Google Panda gives an equal weightage to links on a website. It gives preference to your on-site links and use of anchor text.
Very few links - In order to help Google understand that you are not copying content from anywhere, take advantage of already available resources and link your content to them.
Too optimized anchors - Panda gives ample preference to the anchor text used for links and their optimization. Make sure every page on your website has at least one link pointing to it. This will make Google bots to crawl the pages.
Google likes the websites having sitemap and if these are in XML format, it will work as the cherry on the cake.
If you find it difficult to generate a sitemap, you can either take help of an experienced SEO services provider in India to do this for you or can use automated tools.
User experience and security:
Content is not the only factor, Google Panda looks in your website. It also focuses on security of the website and the experience user gets. Keep your website clean from any signs of malware infection and protect it from penalty of a malicious site. It also raises trust of visitors.
Page loading speed - Do you have time and patience to wait for hours for a site to get loaded? I am sure no, so how can you expect your visitors to wait for your website? Get a website with quick load time and minimize the bounce rate. Some of the factors affecting your website’s loading speed can be use of too many plugins, ineffective coding, inefficiency and scripts running.
Ad density - Panda will penalize your website if it has high density of ads and that too above the fold where these load. Keep the number of ads low and place them just in a sidebar.
Content is not the only factor, Google Panda looks in your website. It also focuses on security of the website and the experience user gets. Keep your website clean from any signs of malware infection and protect it from penalty of a malicious site. It also raises trust of visitors.
Page loading speed - Do you have time and patience to wait for hours for a site to get loaded? I am sure no, so how can you expect your visitors to wait for your website? Get a website with quick load time and minimize the bounce rate. Some of the factors affecting your website’s loading speed can be use of too many plugins, ineffective coding, inefficiency and scripts running.
Ad density - Panda will penalize your website if it has high density of ads and that too above the fold where these load. Keep the number of ads low and place them just in a sidebar.